If there is one thing that has gain notoriety in the Ghanaian music industry, it is the orchestrated feuds and skirmishes that erupt among artistes, popularly known as beefs.
But for Artiste Manager, Daud Abubakar Sadik, using beefs to promote one’s music career has damaging consequences on the musician who uses it.
Speaking on the sidelines of an industry stakeholder conference in Accra, Sadik said beefs have proven to be a way of promoting an artiste, especially when the artiste has a new project coming out. He said the controversy that beefs create on social media alone is enough to boost the promotional strategy of the Artiste and his or her management.
“We have noticed how Dancehall star, Shatta Wale has virtually fought with every known face in the music industry and how popular that has made him. Beefs make news and news sell the Artiste” he said. If there is one thing that has gain notoriety in the Ghanaian music industry, it is the orchestrated feuds and skirmishes that erupt among artistes, popularly known as beefs.
He said once the public consistently tag an Artiste as a controversial trouble maker, they begin to lose respect and trust in the Artiste’s dignity.
“Sadik advised artists to be vigilant and desist from just following the crowd’s curiosity for beefs. “The ones who hail you today, are the same ones who will shout your crucifixion over time. “.
He further stressed that artistes are psychologically affected by the negative name tags associated with their beefing escapades. He said some artistes are not that emotionally strong to handle the pressure that accompanies being tagged a trouble-maker.
“Some have suicidal tendencies. Some just get aggressive and attack anybody who is against them”
Daud Abubakar Sadik has managed Hiplife and Highlife greats in the country and admits that the music industry has become a ground for unhealthy competition which does not augur for their careers.
