Multiple award-winning UK-based Ghanaian artiste, Fuse ODG, has aired out his perspective on the whole Shatta-Beyonce development and its impact on Africa, its music industry and acts, as well as American R&B singer’s brand influence on the continent.
Shatta Wale was featured on ‘Already’, one of the songs on Beyoncé’s latest album: ‘The Lion King: The Gift’.
The July 16 announcement of the collaboration between the controversial Ghanaian musician and Beyoncé got Ghanaians talking with some musicians and music lovers congratulating Shatta Wale.
Speaking to Giovani on the 3FM Drive Wednesday on the development, the ‘Azonto’ hitmaker said the feature provides an opportunity for the American singer to make a mark in Africa.
“I think Beyoncé benefits the most from obviously Africa certifying her, because there is nobody cooler than Africans right now. So Beyoncé actually being a part of this soundtrack to me, it benefits her a lot greater. She’s getting certification from real African people.
“Definitely we should be helping Beyoncé, and of course helping each other in terms of the platforms that she has, but in terms of legitimacy for African music…Remember Lion King is set in Africa.
“So really, it should have really been hosted by an African artiste, but I think having Beyoncé on board, of course, she has a crazy reach and all the African artistes involved should give her the certification she needs.
Fuse ODG also said with Ghana being a preferred holiday destination in Africa, it shoud not come as a surprise should Beyoncé visit the country soon.
“I wouldn’t be surprised to see Beyoncé in Ghana enjoying herself because Ghana is the hottest thing right now, and of course in Ghana Shatta Wale is our legend and to me, it makes sense and I 100% support it.”
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