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Stormzy partners Adidas on his new clothing line, ‘Adidas Originals by Stormzy’

Still on the matter of real talents with Ghanaian origins making it big out there, Stormzy has raised high the bar of entrepreneurship by partnering with Adidas on his own clothing line known as ‘Merky’.

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The UK rapper of Ghanaian descent shot to the limelight with his 2015 release of his chart-topping ‘Shut Up’ freestyle that earned him global recognition and jumpstarted his career.

The ‘Adidas Originals by Stormzy’ collection is yet to be released unto the market and is inspired by a decision to embrace one’s roots as a necessity to succeed in life and feeling comfortable in one’s own skin while at it.

Stormzy has further complimented this major collaboration with the global sportswear giant by releasing a music video capturing crisp visuals of himself and his gang rocking the ‘Adidas Originals by Stormzy’ collection.

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By this single act, Stormzy has shown himself approved of not being just an award-winning grime rap artiste and a political fanatic, but also a formidable global brand and strategic entrepreneur worthy of patronage.

Do well to order yourself a pair of them ‘Merkies’ and let’s support local ingenuity with a global perspective.

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Emmanuel Ghansah, Ghana Music

Singer, Songwriter, scriptwriter, blogger, lover of the creative arts, brands and communications expert.

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