Kwaw Kese is now roaming the streets of Accra and other regional capitals dressed in a blue overall Zoomlion outfit with orange reflectors, on a tricycle mobile bin ridding the streets of filth and urging Ghanaians to keep their homes clean and be disciplined in all aspects of life.
This is part of Zoomlion's initiative to clear filth in every part of Ghana. To lead this national sanitation campaign, the Abodam crooner has been chosen as one of the icons to spearhead the intensive public education of practically keeping the city of Accra and all regional capitals clean.
To kick-start the massive nationwide clean-up campaign, Kwaw Kese has released a song for the campaign titled “Obul”, literally meaning dirty person. It will start playing on various radio networks across the country and be followed by a music video to be shown on all TV stations.
In an interview at a video shooting at the Kwame Nkrumah Circle near Tip Toe Lane as part of the clean-up campaign, Kwaw expressed delight to have been given such responsibility.
He indicated that he will go all out to make the initiative fruitful, because, according to him, he believes Ghana can be a lot nicer than it is now.
“I want people to listen to the song, not just dance to it; but most importantly, listen to the lyrics and carry the message along in their day-to-day activity. Ghana is our own and the only country we have.
Nobody will do it if we don't do it ourselves.” He also called on fellow musicians and all celebrities to come on board to ensure a clean Ghana.
Kwaw is expected to speak to the public and advise them to desist from activities that portray indiscipline which may in one way or the other affect the environment and bring about disease outbreaks.
Kwaw Kese is not a stranger to such social responsibilities. He once presented food items, toilet rolls, biscuits, gallons of cooking oil and sachets of water to Maame Dokono's Peace and Love Orphanage in Adenta. And he has as well adopted a number of Junior High School dropouts in Swedru where he hails from.
If you chance upon the “King of the Street” anywhere dressed in Zoomlion apparel, he is not “mad” as it may seem, but rather, the “Abodam” man is using his “Beautiful Madness” to keep Ghana clean.
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