E-Jam Records’ corporate artiste Dr Cryme won the most bankable young artiste for the year 2011 under review by the GH Review news paper. 2011 was very good for the young artiste as he made Ghana proud by winning the Golden Heart Award in UK and most influential artiste same during at the High School Honours.
He has been very quiet since last year December to date due to ailment which made his management call off various performances and endorsements.
Dr Cryme is currently Samsung’s brand Ambassador sharing same platform with the likes of Beyonce, Michael Essien, Banky W, Sasha, Didier Drogba among others. He has also been appointed the official Manager of the new E-Jam Records sister company “Twipop Records” due to his high networth and good plan implementation. He is the Tema artiste with the highest network currently and is poised to be Ghana’s key and most respected brand in the near future with consistency.
His manager and CEO of E-Jam Records, Korsah-Brown emphasized that celebrities should not confuse branding with SWAG but should leverage on good corporate associations to boost their branding. He added that though Dr Cryme just released his first album, his branding has made him more popular than the pace of his music.
He also debunked rumours that Dr Cryme’s Europe tour has been cancelled and added that the Management team is considering countries to be toured within two weeks to avoid the artiste being out of the system for a long time. Mr. Korsah-Brown confirmed that Dr Cryme’s album is available on itunes, silverbird shops, Big Ben music shops and various music outlets around the world.
The Record label plans to shoot his “more fans” video in February this year. The video will involve Dr Cryme’s fans all over the world, and details will be released soon.
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