It’s not easy being Phamous, especially when the “famous” begins with a “Ph.” If you doubt it, ask George, Gerald, Charles, Samuel, Nana Yaw and Mamboda. You may not spot them on the red carpet, but behind the scenes, they are increasingly becoming highly sought after, multimedia kings. Excuse us … and queen.
The Sexy-Six make up the principals of Phamous People, a multimedia company that produces mostly video and audio for a wide range of clients.
Over the past eight years, the company has shot, edited and written scripts and concepts for music videos and corporate and entertainment documentaries. Their work has afforded them numerous national and international awards in video and documentary production for work they have done not only in Ghana, their home base, but for projects they directed in Gabon, France, Italy, the United States, Germany and Holland.
The idea for Phamous People sort of just happened, says Gerald Gyimah, who co-founded the limited partnership with his brother George Gyimah. “The idea of starting Phamous People came up when we realised all the people we rendered services for were all popular figures, celebrities and generally famous people. We started with still pictures for album covers, billboards and posters.” Today, they produce some of the most popular hip-life and hip-hop videos on African television, including videos for leading artists Chempe and Becca.
“We have some artists who normally come to us and say, ‘Okay, we want you to create a concept for us.’ Some come with a concept already in mind,” says Samuel “Moses” Opuko-Agyemang, head of business operations. “The creative team takes so much into consideration , especially the lyrics of the song. They depend a lot on the lyrics of a song.”
And it’s not lost on observers that the company works at creating and maintaining personal relationships with its clients – easier for them than most considering the average age of the Phamous People crew is 29, putting them in the same generation as many of their musical artists.
And like the adage, ‘You pay for what you get,’ Phamous People has a reputation for delivering – but at a cost. The minimum a basic video of about 4 minutes and 50 seconds will set you back is GH 5,000. “People are always saying we are so expensive, but if you want good work, then you have to pay for it,” says Opuko-Agyemang. The cost, he says, can we attributed to the fact that the company spares no expense in the equipment needed to produce its videos and television commercials, even going as far as bringing in a director of photography from Germany who can also bring along a special camera for complicated shoots.
What makes Phamous People so successful, Opuko-Agyemang said, is “the human resources and the commitment we have to the job. We are doing something special in Ghana and taking entrepreneurship to another level.”
Making a partnership between six people work might seem like a challenge for some, but Opoku-Agyemang says their different personalities tend to blend together well and they each bring unique talents to the table. And when there’s a disagreement, it’s discussed and a compromised is reached.
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