ECOBANK Ghana Limited has donated $20,000 to the Musicians Union of Ghana (MUSIGHA) to help them digitise their music for long term storage and sales.
This is an initial seed money into a fund that would further attract more contributions for the country’s creative arts.
The initiative is in support of past efforts by the United Nations Development Programme (UNDP) and the World Bank Country Office to make the industry a lucrative one.
Speaking at an event to officially hand over the check to the leadership of MUSIGHA, theExecutive Director and Group Corporate Bank Head of Ecobank, Mrs Rosemary Yeboah, said her outfit was a Pan-African bank with the interest of helping to develop all the sectors of the continent’s economy to impact positively on the lives of the people.
She observed that the world was going digital with the growth of information and communication Technologies (ICTs) and as a result, it was critical for musicians and other players in the creative arts industry to change their works to conform to the changes of the time.
According to her, that is the surest way they will get the maximum returns from their work.
She said Ecobank was going to continue with its support for such industries as the creative arts which would then put money in the pockets of people.
The Country Director of the UNDP, Mr Kamil Kamaludeen, said Ghana’s economy was increasingly growing and as a result all micro sectors needed to be expanded to make room for many people with talents.
He decried the widely held perception that the arts industry was a preserve of individuals who had failed in life.
He said growth in all such subsectors would expand employment opportunities for more young people to develop their potentials
He said Ghanaian culture and arts had a huge potential that could propel national development.
He appealed to other likeminded organisations to also support the UNDP’s initiative tosupport such sectors.
Receiving the check on behalf of MUSIGHA, the Union’s President, Mr Bice Osei Kufuor, said work on digitising songs by Ghanaian musicians had already begun and the support by Ecobank was going to boost efforts at bettering the lives of Ghanaian musicians.
He noted with regret that several songs created by Ghanaian artistes had been allowed to disappear because neither the authors nor the union had done anything to preserve them.
According to him, players in the creative arts are bemg denied the maximum benefits for their efforts as a result.
He expressed gratitude to ECOBANK and UNDP, whiles calling for more support to that effect.
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