A recent revelation has it that most of the celebrities hired by international telecommunication giant Glo, as Brand Ambassadors don't use Glo's SIM on their phones or are not on the telecom's network.
Undoubtedly, Glo is one of the most well structured international telecommunication networks. News of their settlement in Ghana to operate dates as far back as three years ago. Many were those who cankered for Glo's network due to unwarranted poor network service from the existing telecommunication networks.
Glo announced a tall list of celebrities from different coteries of our art and entertainment industry as Glo Brand Ambassadors.
The list included; Gyedu Blay Ambuley, Paapa Yankson, Abrantie Amakye Dede, Pat Thomas, Reggie Rockstone, Kwabena Kwabena, Asem, Jackie Appiah, Nadia Buari, Wutah, Tinny, Van Vicker and others with the latest being Efya of “little things” fame. Like the much expecting Messiah who will surely come someday, Glo officially touched down and started operation this year. Glo AKWAABA oo!!
As an employee of Flex newspaper who sometimes buys Flex newspaper with my own money as a mark of loyalty to my outfit, I conducted a small exercise to know if the Glo Brand Ambassadors are on Glo's network, in order words, whether they own Glo's SIM on their phones which they use to make calls. The revelation was that, most of them don't patronize Glo's network.
The methodology for unraveling the fact was simple. I collated numbers of most of the supposed Glo Brands Ambassadors.
Though most of them use multiple networks, their networks were all competitors of Glo. Probing further, I called another Glo Brands Ambassador who is an age old acquaintance.
Asking the fellow bluntly; “so as a Glo Ambassador why are you not using a Glo line/network”? The fellow retorted' “No and (laughs). Besides am not the only Glo Ambassador who does not use their network. I always call my colleagues (other Glo Ambassadors) on their normal lines”-nonGlo networks.
Since the whole contractual relationship between Glo and its Brands Ambassadors was motivated by investment acumen and not just fun, Glo paid them colossal sums of money to the admiration of all and sundry. Again, as one of the few Ghanaians to enjoy financially from Glo's butte, it is only fair to also use their network.
As the saying goes, one good turn deserves another. It is one thing owning the SIM and another using it on your phone every day. The Glo Ambassadors should show more loyalty by using the networks line.
The germane question to the management of Glo is; are the Glo Ambassadors flouting any provision of the contractual agreement by not using Glo's network? May be management of Glo should feed us in on this issue. Until then……MOTWUM!!
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