Aspirant music video creators across the African continent are being given the opportunity to shine at the first ever MTV Africa Music Awards with the My Video award and with the support of Zain (MAMAs). Zain is a telecommunications company operating in emerging markets and which aims to become one of the top ten mobile groups in the world by 2011.

In an award category dedicated to the ‘MeTV’ digital generation, MTV’s My Video award salutes music videos created for and by MTV viewers. The My Video award gives ‘armchair’ directors the chance to share the limelight with the giants of the African music industry at the MAMAs award ceremony in Abuja, Nigeria on 22 November.

To take part in the My Video award, entrants must send a1-minute music video clip to MTV. The clips must contain music and video, including your own original composition. The clips can be funny, deadly serious, outrageous or just pure audiovisual magic. MTV fans across Africa and the world will decide the ultimate winner by voting for their favourite clip online and on mobile.

Submit your My Video award entries online at mama.mtvbase.com in one of the following formats: FLV, MPG, WMV, AVI, MPEG 4, 3GP and SWF. Alternatively you can post your video to your local MTV office. Or you can drop off your video at one of the MAMA collection points in: South Africa, Nigeria, Kenya, Ghana, Uganda, Tanzania, Angola, DRC and Mozambique (see MAMAs website for details of drop-off dates and points).

All eligible video clips will be posted on the MTV Africa Music Awards with Zain website - (mama.mtvbase.com) between 22 September and 7 November, so that you can check them out, forward them to your friends and ultimately vote for your favourites. The winner of the My Video award will earn a VIP trip to Abuja, Nigeria with a friend to collect their award and attend the biggest party the continent has ever seen!

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