Starting in South Africa on August 25, the first MTV Making the Video Challenge with Shell partnered Little X, the Toronto-born music video director behind cutting edge music videos with Sean Paul, Jay Z and Rihanna, with South African video directors, kwaito artist Bleksem and Mozambique’s Dama do Bling on their exciting single co9llaboratio, ‘Wena Uthini’.

In Kenya, the initiative embraced Kenyan directors, mentored by US director Melina in creating a video for the Wahu/Bobby Wine collaboration, ‘Little Thins You Do’. The initiative most recently visited Nigeria for a similar collaboration between Olu Maintain and Ghanaian artist, Okyeame Quame on a remix of Olu Maintain’s track, ‘Yahoozee’.

The MTV train has finally landed in Ghana for the MTV Making the Video Challenge with Shell- Ghana, which will this year partner a veteran international director Anthony Mandler with Ghanaian hip hop star Kwaw Kesse, Tanzania’s Professor J and a group of Ghanaian video directors on a remix of Kwaw Kesse’s track ‘Who be You’ kicked off in Accra with a press conference at the African Regent Hotel today September 17, 2008. Watch Wo Se Mbaa Pewo by Kwaw Kese

This year, four teams of Ghana’s hottest Music Video Directors go head-to-head to compete to earn a place in the MTV Making the Video Challenge.

The selected Ghanaian Music Video Director will partner with MTV, to make a new video album with Kwaw Kesse, featuring Professor J.

Speaking at the press conference, Professor J together with Kwaw Kesse expressed their profound gratitude to MTV for coming up with this great opportunity to showcase African acts to the international world.

I have personally listened to the track and it’s off the chain. I can’t even find the best adjectives to describe it. If you thought ‘Oye Nonsense’, ‘Na Ya Tal’ and ‘Wose Mmaa Pe Wo’ was ground breaking, then you haven’t heard the best yet. This tune will definitely blow your mind. Kwaw Kesse’s magnificent lyrics coupled with his seasoned wordplay will send tongues wagging and hey, Professor J has got what it takes to make it international. The world is indeed about to witness the next big thing to happen.

The video, which will be shot in Ghana, will be given international promotion and publicity across Africa and other foreign countries, with an objective to promote celebrated and talented Ghanaian Music artistes and directors.

Ghana Music.com will definitely bring you first hand information on the video shooting as the story unfolds.

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