Television is undoubtedly the most essential mass medium for musicians when it comes to promoting their music and image but this special advantage is being irresponsibly abused by all parties involved in the industry.

Television offers both audio and visual advantages to the musician so that people do not only hear the music but have the opportunity of seeing the artiste do his own thing.

Lately, our screens have been saturated with music videos of our local musicians which I believe is helping to promote not only the artistes and their works but also giving music of Ghanaian origin a facelift.

What bothers me is the kind of videos and the times at which they are shown to the public. The question is, do we blame the directors who make the videos or the TV stations that show them at the times they please?

The fact is that some of these clips contain strong sexual activities not meant for children even though they are not explicit.

What started with featuring young ladies in tight jeans shorts and mini skirts loosely gyrating and twisting their waists has graduated into night club or beach scenes in indecent bikinis and assumed couples seriously fondling each other in bed.

It would have been all right if the TV stations would show such clips at later times in the night when all children are expected to be asleep and not during the day when adults sit to enjoy screen programming with their families.

Some adults have complained that such music video clips, which are on the ascendancy, make TV viewing uncomfortable for them when the children are around and I must castigate TV stations for these irresponsible acts.

At a time when the nation is still battling with sexual immorality among the youth, premature pregnancies and the AIDS menace, the last thing we need from our media is the presentation of “sexually explicit” materials which would only aggravate the bitter realities.

It is about time our TV stations exercise a strong sense of responsibility in the things they show on our screens.

They must draw a distinction between programmes meant for kids and ones meant for adults and know the right times to show each of them.

Anyway, what happened to the rating tags placed on movies shown on TV? Programmes must be rated.

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